My name is Sofie Angevaare. I am a content marketing specialist and freelance writer who designed her life around writing, dancing, and traveling.
10 words about me
Curious, adventurous, kind, generous, and optimistic.
I’m someone who seeks to bring out the best in herself and inspires others to do the same. That’s why I continuously focus on developing and reinventing myself.
Responsibility, authenticity, freedom, respect, and understanding.
These are the five main values that I seek to adhere to and express in my work, my words, my relationships, and the decisions I make.
“A pleasure to work with, both professionally and personally!”
Serge Beckers
Managing Partner at Wisse Kommunikatie
“If you are looking for a professional with strong PR, content & copy skills and an amazing personality do contact Sofie.”
Mariëlle Krouwel
Head of Brand Portfolio, Media & Communications at de Volksbank
“Sofie built relationships we still benefit greatly from.”
Ruben Timmerman
CEO at Springest
My fascination with language and communication
All aspects of communication have enchanted me for as long as I can remember. I grew up “talking” with children who didn’t speak the same language, creating secret languages with my little friends and often coming up with new words for (imaginary) objects or concepts.
But what I undoubtedly loved the most, was learning how to read and write.
Even before I could write actual words, I would jot down letters on separate pieces of paper and staple them together as “books.” And I spent a huge chunk of my childhood behind an old school typewriter – typing and typing until long after my fingers had gotten sore.
Turning words into stories
After my studies Commercial Communications (Hogeschool Utrecht, 2007) and Intercultural Communications (Tilburg University, 2010), I started my professional career in public relations. An interesting field of work, as it allowed me to be creative with both copy and communication strategies.
During my years as a PR Consultant, I worked primarily for international clients on pan-European projects. Turning company and product related information into engaging stories that journalists and targeted audiences were happy to read and share became a sport.
I gained a new perspective on news value, localization, the art of storytelling, and what makes content stimulating and interesting for people from all walks of life.
Unlocking the power of great content
In 2014, a new employer and changing media landscape led me to shift from PR to content marketing. I enjoyed the transition as it gave me an exquisite opportunity to learn how to add even more value with words and other types of digital content.
Working as a content manager for multiple organizations since, I learned how to set up sales funnels with blog posts, articles, emails, e-books, videos, and other content that engages and converts.
I am writing where my words flow
In 2016, I moved abroad and worked as a content manager in Malta for 1.5 years. From there, I decided to expand my horizon even further and moved to Kuala Lumpur, Malaysia to work at Mindvalley. Soon after, in 2018, I started traveling more and more, mostly throughout Asia and Europe. And I have been writing and consulting as a remote freelancer for various companies worldwide ever since.
My current location? Bali, Indonesia.
Time zone: GMT+8.