My name is Sofie Angevaare. I am a content marketing specialist and freelance writer who designed her life around writing, dancing, and traveling.
10 words about me
Curious, adventurous, kind, generous, and optimistic.
I’m someone who seeks to bring out the best in herself and inspires others to do the same. That’s why I continuously focus on developing and reinventing myself.
Responsibility, authenticity, freedom, respect, and understanding.
These are the five main values that I seek to adhere to and express in my work, my words, my relationships, and the decisions I make.
My fascination with communication
All aspects of communication have enchanted me for as long as I can remember. I grew up “talking” with children who didn’t speak the same language, creating secret languages with my little friends and often coming up with new words for (imaginary) objects or concepts.
But what I undoubtedly loved the most, was learning how to read and write.
Even before I could write actual words, I’d jot down letters on separate pieces of paper and staple them together as “books.” Not many years later, at age 7, I’d spend most of my free time behind an old school typewriter – typing and typing until long after my fingers had gotten sore, writing my first book with real sentences, paragraphs, and chapters.
“A pleasure to work with, both professionally and personally!”
“If you are looking for a professional with strong PR, content & copy skills and an amazing personality do contact Sofie.”
“Sofie built relationships we still benefit greatly from.”
Clients and employers
Uncovering the value of words
After my studies Commercial Communications (Hogeschool Utrecht, 2007) and Intercultural Communications (Tilburg University, 2010), I started my professional career in public relations. An interesting field of work, as it allowed me to be creative with both copy and communication strategies.
During my years as a PR Consultant, I worked primarily for international clients on pan-European projects. Turning company and product related information into engaging stories that journalists and targeted audiences were happy to read and share became a sport.
I gained a new perspective on news value, localization, the art of storytelling, and what makes content stimulating and interesting for people from all walks of life.
Which information truly helps its reader get ahead?
In 2014, a new employer and changing media landscape led me to shift from PR to content marketing. I enjoyed the transition as it gave me an exquisite opportunity to learn how to add even more value with words and other types of digital content.
Working as a content manager for multiple organizations since, I learned to set up sales funnels with blog posts, articles, emails, ebooks, videos, and other content that engages and converts.
Only words that matter
With every assignment, I aim to go beyond the goals of what I’m writing – but without losing sight of its purpose.
In my striving to produce work that offers value to its readers at all times, I end up with words that matter; words that resonate with their intended readership: content that works.
To share even more words of value, I also launched my own blog, called Life Without Filter.
Living the dreams I put in words
One of the first poems I ever wrote as an eight-year-old writer in the making was (loosely translated):
“Dreams are lies, or so they say,
and often this is true.
But sometimes dreams come true, they do,
And this will be my dream.”
At some point in my life, this dream meant moving abroad. First to the ever-sunny and peaceful Mediterranean island Malta (2016), and after that to what I now consider one of the biggest loves of my life, Malaysia (2017).
In Southeast Asia, my dreams rapidly grew bigger (partially thanks to my experiences at Mindvalley) and in May 2018, I decided to enter my future as the “digital nomad” I had long longed to become.
My current location? Bali, Indonesia.
Time zone: GMT+8.
I go where my words flow
My work as a freelance content marketing specialist and writer enables me to travel more and more.
During my travels, I get to meet incredible human beings from all around the globe and this makes me beyond happy. I love diversity and celebrate cultural differences but also find great common ground in everyone I meet along the way.
Apart from reading and writing, I dance frequently and passionately too. Salsa, kizomba, and bachata are my muses.
To stay fresh, focused, and inspired I also practice a little yoga and meditation. And if I need anything else to (re)kindle my creativity, I visit the beach. I consider this my sanctuary, so you can find me there often – especially in Asia.