These Founders Rebuilt a Company In Three Days Using Scaling Up

After burning out on two consecutive businesses, Dave Rogenmoser and his two partners, JP Morgan and Chris Hull, decided to start over again.

They jumped into another project but quickly experienced too much hassle and stress again. This time, however, they turned to Scaling Up for answers. The result? In a 36-hour session, they created a business that’s both scalable and fun to run.

Scaling Up was recommended to Dave by another entrepreneur in his network, Chandler Bolt from Selfpublishing.com, on multiple occasions. But he left it on the shelf for a time until it became evident that he needed to approach his business in a different way.

The Scaling Up methodology led Dave to get a completely new business off the ground: “I think at the end of 2016, exhausted again, we just kind of said: if we keep going like this, we don’t really want to do this anymore. This is too much work and too much hassle and stress. And so we said: well, let’s just try this Scaling Up thing for three months and just see how it goes.”

Over the course of three days, Dave and his partners went through the book chapter by chapter to build their new company and its operations. A year and a half and 13 more employees later, they invested in coaching as well.

The biggest gains according to Dave?

More clarity, improved communication, better alignment, more freedom, and less stress.

“I think without Scaling Up, we probably would have left that three-day retreat not really having any clear outcome. But even if we did, I don’t think we would’ve had the structure to go make it happen.”

Growing a business from scratch with Scaling Up

Dave credits the Scaling Up methodology for taking Proof from ideation to operations. Without the framework they wouldn’t have gotten so clear on their business idea and their vision, he believes.

To create their long-term vision, Dave’s team relied on the the One-Page Strategic Plan (OPSP) and 7 Strata of Strategy worksheet. He remembers how the tools helped them move much more quickly with Proof: “We basically did a complete pivot. Right away we kind of knew Proof was going to be a big hit. We could see the big vision and were able to shift really confidently in that. I think these resources helped us do that because they helped us structure our thinking around it.”